Kumiko Okimoto, Founder and President of Masako Formals, Honolulu, Hawaii


Masako Formals was opened over 40 years ago in Ala Moana in 1977, by Fumiko Yamamoto at the brave age of 50 with her daughter Kumi. The mother-daughter duo moved from Japan to Honolulu with the dream of helping local women in Hawaii with their weddings.

Kumi has run the store with the assistance of her husband Don until his passing in 2019. Kumi is involved in every level of the business — from traveling to designer houses around the world to select our inventory, to assisting with wedding ceremonies all over the island — you may even find her checking in on a first dress fitting appointment here in our shop. Kumi’s hard work ethic combined with a laid back style defines the Masako Formals experience.

We hope you always feel welcome in our shop, and enjoy a relaxed dress-shopping experience!

Check out Star Advertiser’s Midweek feature on Kumi and Masako Formals: “The Place for Beautiful Weddings”

Kumi & Don, personal and business partners for over 30 years
Kumi & Don Okimoto celebrate their 30th anniversary