Christmas Couture

This year we stepped outside the box and had fun making this “Couture Christmas Tree” topped with a dress form. Our stylist took apart an old wedding dress and sewed a new dress for the tree – the bust line of the dress is lined with rose petals, because the rose has been the symbol of Masako Formals since we opened 1977. We hope you enjoy our expression of the season’s spirit. Mele Kalikimaka!

The dreamy dresses of Rembo Styling

Our brides wanted more simple, boho wedding dresses — our response is Rembo Styling. We are thrilled to introduce these amazing gowns to Hawaii! Lightweight construction with unique laces and flowing chiffons, these dresses are perfect for the nature-inspired bride.

The multi-generation family-owned design team based in Belgium manufactures all their gowns in Portugal – ensuring top notch material selection and production. Stay tuned our contact us on Facebook for information about our upcoming trunk show in early 2016.


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The Ko’olau Ballrooms Shoot Featuring Palazzo Bridal by Jane White

If you missed the Midweek post, or wanted to see more, here’s a photo collage of our photoshoot at Koolau Ballrooms. Gowns by 100% Made in USA designer Palazzo Bridal.

Inside Nicole Miller Artelier

A look inside Nicole Miller headquarters with Kumi and Zoe.

Fall 2015 Bridal Fashion Week NYC

It’s Fall Bridal Fashion Week in New York City. The world’s best bridal designers are here to show off their Fall 2016 lines. Our first top is the Couture Show at the Metropolitan Pavilion. Featured designers: Palazzo Bridal by Jane White / Justin Alexander / Lillian West

Jane White and Olia Zavozina – 100% Made in USA Worldclass Designers on KHON2’s Living808

Palazzo Couture by Jane White and Olia Zavozina are two of the most talented, creative bridal designers in the world. They also happen to work 100% locally to their Chicago and Nashville homes — because their dresses aren’t outsourced, this means their dresses are the highest possible quality, and they operate more sustainably. Watch the full KHON2 segment here.

Trini and Zoe admire Ana wearing “Avery” by Palazzo Couture by Jane White
Grace by Palazzo Couture – heavy crepe satin sheath wedding gown with key hold back
Camille by Olia Zavozina – A line, low back Chantilly lace wedding dress


Featured Designer: ellelikesrap

We love going to New York fashion week and seeing what’s new from the world’s top designers. But just as much, we love discovering small artisan designers that are reinventing style, often in their homes, at their fingertips and straight from the heart.

ellelikesrap is a Boston native who lives, works, and creates locally, with global inspiration. You can commission pieces from her – a great way to customize your thank you presents for your bridal party?


This is what happens when a fashion designer makes wedding dresses.

Low, lower, and lowest back wedding dresses

There’s no doubt about it – low back wedding dresses are hot right now, and there are a lot of ways to do it. Check out a sampling of Masako Formals low back wedding gown options.

Wedding Terms, Part 2: Common Bridal Alterations

At Masako Formals we have seamstresses with decades of experience specific to bridal alterations and customizations.

Here are the alterations common with wedding dresses that we do most often in our store:

Bustle – the answer to what to do with your wedding train when it’s time to party. The bustle is the button or pearl and loop alteration that allows you to hang up the train onto the back of your dress.

Bust support – generally, bra free is the way to be. Sewn-in cups give you invisible, easy-breezy lift and support.

Change back closure – change a zipper into a corset back or vice versa.

Add custom straps, sleeves, or a belt – make a dress that no one else has! We can add capped sleeves or straps to give you more coverage and support.

Adjust the dress silhouette – love an A-line dress but wish it were more form-fitting? You can have it altered into a fit and flare or mermaid style dress.

Below, our bride adds custom off-the-shoulder lace sleeves and makes her A-line dress into a trumpeted silhouette.